{"title":"So Much NEWNESS","description":"\u003cp\u003eWhere you’ll find all our latest products \u003c\/p\u003e","products":[{"product_id":"k18-airwash","title":"K18 Airwash 118ml","description":"\u003cp\u003e\u003cspan\u003eThe future of clean, powered by biotech \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNon-aerosol dry shampoo features newly patented odorBIND™ smart-release biotechnology. Clinically eliminates odors, reduces oil + keeps working for up to 3 days*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*Disclaimers\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePatented odorBIND™ biotechnology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003erecognizes, suspends + eliminates odors \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAbsorbs oil - made with translucent microbeads to absorb excess oil without visible starchy buildup, or white cast\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEliminates odors - odorBIND™ smart-release biotechnology recognizes, traps and eliminates odor-causing molecules, and replaces odors with a subtle fragrance for a clean, fresh feel, for up to 3 days*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports a healthy scalp - helps balance scalp sebum to promote scalp health between washes, minimizes excess buildup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair feeling + looking clean - deeply cleanses without feeling gritty and without heavy buildup, for a run-your-fingers-through clean feeling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLasting results - non-aerosol high-performance formula lasts for up to 3 days; highly concentrated so you can go longer between washes \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTranslucent, porous microbeads absorb excessive oil without starchy buildup, or visible residue\/white cast. Continues working for up to 3 days*.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eodorBIND™ smart-release biotechnology actually recognizes and captures odor-causing sweat and oil molecules and eliminates them—replacing the odor with a subtle, easily layered fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBiotech-derived mediterranean microalgae helps balance scalp and control excess oil production over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSHAKE WELL. Non-aerosol format may feel slightly damp but will not disturb your style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHold the bottle 4-6 inches away from scalp for even distribution Section hair and apply just 1 spray per section. Less is more. Add only as needed Massage in and brush or style as usual If the hair feels gritty or powdery, you may have applied too much product. Brush hair to distribute the product, or reset hair with an in-shower shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":53745143120196,"sku":"K18-33071","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-5127.webp?v=1732203330"},{"product_id":"k18-astrolift-118ml","title":"K18 Astrolift 118ml","description":"\u003cp\u003e\u003cspan\u003eThis lightweight, buildable reparative volume spray helps target the\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eroot cause of volume loss for hair that looks + feels fuller, delivering\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2.5x more all-over volume* that lasts for up to 2 days*.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Up to 2 day style memory - movable, touchable volume +\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ebounce lasts for up to 2 days*\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Reverses damage - powered by the K18PEPTIDETM to help\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ereverse the damage that can impact all hair types—especially\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003efine, fragile + aging hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• All-over natural volume - hair fibre volumizing blend helps hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003elook + feel fuller from roots to ends\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Humidity resistant - volume withstands humidity, for hair that\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003enever falls flat\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Not heat or tension activated - formulated to work no matter\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ehow you style your hair, helping minimize heat + mechanical\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003edamage during styling\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Buildable - lightweight and non-sticky spray can be applied to\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003etowel-dried or dry hair, and can be used in between washes to\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eboost bounce\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow To Use It\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSHAKE WELL. Hold bottle 4-6 inches from roots + hair and spray\u003cbr\u003egenerously throughout. Can be applied to dry or towel-dried hair.\u003cbr\u003eBlow dry for added volume.\u003c\/span\u003e\u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":54749755572548,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-7946.webp?v=1746008688"},{"product_id":"color-wow-money-masque","title":"Color Wow Money Masque","description":"\u003ch4\u003eWHY IT'S WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCelebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWeightless formula instantly absorbs; leaves no waxy, heavy build-up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePenetrates deep to help strengthen, repair and renew suppleness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA deep conditioning hair mask for all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeat protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The House of Beauty Birr","offers":[{"title":"215ml","offer_id":54750219370820,"sku":null,"price":46.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":54750219403588,"sku":null,"price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-7965.jpg?v=1746011777"},{"product_id":"color-wow-money-mist-150ml","title":"Color Wow Money Mist 150ml","description":"\u003ch4\u003eWHY IT'S WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEasy to use, instant transformation!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePowerful detangler reduces breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens strands to support healthy growth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisturizes + defrizzes for smooth, silky, luxe texture \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLike a whole new head of luxe, healthy-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUltralight, penetrating spray won’t weigh hair down \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeat protectant + UV protectant\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":54750232183108,"sku":null,"price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-7971.jpg?v=1746017528"},{"product_id":"color-wow-texas-hold-em-234ml","title":"Color Wow Texas Hold ‘Em 234ml","description":"\u003ch3\u003e\u003cb\u003eWHY IT'S WOW\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eLeading the hair care industry with over 100 awards for innovation, Color Wow has upped the ante in the hairspray category with this next-generation, super strong hold\u003cbr\u003efinishing spray for all hair types and styles\u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":54750539841860,"sku":null,"price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-7991.webp?v=1746015210"},{"product_id":"color-wow-xtra-large-bombshell-volumiser","title":"Color Wow Xtra Large Bombshell Volumiser","description":"\u003ch4\u003eWHY IT'S WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eOur hair volumizer is free of alcohol, salt, drying resins typically used to create volume\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassive volume plus super healthy hair quality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong-lasting with heat protection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eInnovative light, frothy formula for weightless volume\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The House of Beauty Birr","offers":[{"title":"195ml","offer_id":54750608195908,"sku":null,"price":30.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":54750608228676,"sku":null,"price":13.5,"currency_code":"EUR","in_stock":true},{"title":"350ml","offer_id":55135607718212,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-7998.jpg?v=1746015962"},{"product_id":"eleven-australia-keep-my-curl-shampoo-300ml","title":"ELEVEN AUSTRALIA KEEP MY CURL SHAMPOO - 300ml","description":"\u003cp\u003eEnter \u0026amp; embrace your curl era with ELEVEN Australia’s NEW Keep My Curl Moisture Shampoo \u0026amp; Conditioner – a new haircare duo that merges the best of skincare science with curl care essentials! With ingredients like Hyaluronic Acid, Ceramides, and Niacinamide – staples in skincare – this line marks a modern approach to curly hair care that’s all about nurturing from scalp to ends. The result? Soft, weightless, bouncy, and defined curls that look as healthy as they feel. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhy you’ll LOVE it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpecifically formulated to deeply nourish curly, wavy or coily hair \u003c\/li\u003e\n\u003cli\u003eFormulated with high performing ingredients – that deliver serious hydration, frizz control, and curl definition!\u003c\/li\u003e\n\u003cli\u003eA fragrance profile that combines top notes of watermelon, fruits and greens with a floral heart and base notes of violet and iris. Delicious! \u003c\/li\u003e\n\u003cli\u003eParaben-free, sulphate-free and as always, cruelty-free\u003c\/li\u003e\n\u003cli\u003eVegan and gluten-free Specifically formulated to deeply nourish curly, wavy or coily hair \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":54750665900356,"sku":null,"price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-8002.webp?v=1746017515"},{"product_id":"eleven-australia-keep-my-curl-conditioner-300ml","title":"ELEVEN AUSTRALIA KEEP MY CURL CONDITIONER - 300ml","description":"\u003cp\u003eEnter \u0026amp; embrace your curl era with ELEVEN Australia’s NEW Keep My Curl Moisture Shampoo \u0026amp; Conditioner – a new haircare duo that merges the best of skincare science with curl care essentials! With ingredients like Hyaluronic Acid, Ceramides, and Niacinamide – staples in skincare – this line marks a modern approach to curly hair care that’s all about nurturing from scalp to ends. The result? Soft, weightless, bouncy, and defined curls that look as healthy as they feel. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhy you’ll LOVE it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpecifically formulated to deeply nourish curly, wavy or coily hair \u003c\/li\u003e\n\u003cli\u003eFormulated with high performing ingredients – that deliver serious hydration, frizz control, and curl definition!\u003c\/li\u003e\n\u003cli\u003eA fragrance profile that combines top notes of watermelon, fruits and greens with a floral heart and base notes of violet and iris. Delicious! \u003c\/li\u003e\n\u003cli\u003eParaben-free, sulphate-free and as always, cruelty-free\u003c\/li\u003e\n\u003cli\u003eVegan and gluten-free Specifically formulated to deeply nourish curly, wavy or coily hair \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":54750720459076,"sku":null,"price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-8002.webp?v=1746017515"},{"product_id":"eleven-australia-smooth-me-now-flyaway-balm-30g","title":"ELEVEN AUSTRALIA SMOOTH ME NOW FLYAWAY BALM - 30g","description":"\u003cp\u003e\u003cspan\u003eIntroducing our NEW SMOOTH ME NOW FLYAWAY HAIR BALM! A quick and easy way to retouch and keep those pesky flyaways and frizz under control. Whether you're opting for a sleek style or simply need to tame your mane on the go, this little wonder stick is about to become your new best friend. It's lightweight, non-greasy formula won't have you feeling like you've applied a tub of wax to your hair. With a natural sheen, it's a residue free balm that will leave a clean and clear result even on dark hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":54750741856580,"sku":null,"price":24.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-8005.webp?v=1746017494"},{"product_id":"k18-heat-bounce-conditioning-heat-protectant-118ml","title":"K18 Heat Bounce conditioning heat protectant 118ml","description":"\u003cp\u003eThis leave-in conditioning heat protectant detangles, softens, and delivers deeper heat protection than ever before*—for 85% less breakage after blow drying*.\u003c\/p\u003e\n\u003cp\u003eResilicore™ heat-shielding technology is inspired by proteins in nature that can withstand extreme temperatures. Unlike traditional heat protectants that only coat the cuticle, the size + molecular makeup of resilicore™ allows it to penetrate deeper than ever before*, into hair's inner cortex where heat damage can occur, forming a protective shield that fortifies from within.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-accordion-item=\"\" class=\"accordion__item product__accordion-item accordion__item--extra active\"\u003e\n\u003cdiv data-accordion-copy=\"\" class=\"accordion__copy copy copy--large-mobile product__accordion-copy rte\" id=\"acc-how-to-use\"\u003e\n\u003cdiv data-accordion-copy-text=\"\" class=\"accordion__copy--inner\"\u003e\n\u003cdiv class=\"accordion__copy-wrap\"\u003e\n\u003cp\u003eApply throughout sectioned hair, brushing through to help with even distribution. Use on towel-dried hair before blow drying and on dry hair before hot tools.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProtects from heat up to 450°F\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e85% less breakage after blow drying*\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreated for all hair types + textures. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCan be used on extensions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConditioning blend conditions, softens, and detangles even damaged hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv data-accordion-item=\"\" class=\"accordion__item product__accordion-item accordion__item--extra active\"\u003e\n\u003cdiv data-accordion-copy=\"\" class=\"accordion__copy copy copy--large-mobile product__accordion-copy rte\" id=\"acc-key-benefits\"\u003e\n\u003cdiv data-accordion-copy-text=\"\" class=\"accordion__copy--inner\"\u003e\n\u003cdiv class=\"accordion__copy-wrap\"\u003e\n\u003cp\u003e* Lightweight formula conditions, softens, and detangles even damaged hair*\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55610707444036,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/IMG-0075.webp?v=1757498012"},{"product_id":"eleven-australia-colour-pop-hydrate-trio","title":"Eleven Australia Colour Pop Hydrate Trio","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €46 but is worth €69 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan\u003eThis set \u003c\/span\u003eis perfect for those with normal to dry hair, wanting to replenishes moisture and add hydration!\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGift set contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Hydrate My Hair Moisture Shampoo (300ml)\u003c\/li\u003e\n\u003cli\u003e1 x Hydrate My Hair Moisture Conditioner (300ml)\u003c\/li\u003e\n\u003cli\u003e1 x 3 Minute Repair Rinse Out Treatment (200ml Pouch)\u003c\/li\u003e\n\u003cli\u003e1 x Blue Limited Edition Holiday Tin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach trio comes in a beautiful, coloured reusable tin - the perfect festive treat for you or someone special to store your make-up, jewellery, or desk bits long after the holidays. Sustainability never looked so good.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEvery tin is totally reusable and recyclable, and each insert is made from recycled wastepaper pulp and is biodegradable - so you’re treating a loved one, or yourself (and the planet), to something good. Fun, sustainable, and oh-so giftable!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55818875994436,"sku":null,"price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/FullSizeRender_c666a8c9-d92a-4f75-a115-ab590c354397.jpg?v=1761748087"},{"product_id":"eleven-australia-colour-pop-smooth-trio","title":"Eleven Australia Colour Pop Smooth Trio","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €46 but is worth €70\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis set is perfect for those with Medium or Thick \u0026amp; coarse hair wanting to smooth frizz and flyaways.\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGiftset Contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e 1 x Smooth Me Now Anti-Frizz Shampoo (300ml)\u003c\/li\u003e\n\u003cli\u003e1 x Smooth Me Now Anti-Frizz Conditioner (300ml)\u003c\/li\u003e\n\u003cli\u003e1 x Smooth Me Now Flyaway Hair Balm (30g)\u003c\/li\u003e\n\u003cli\u003e1 x Pink Limited Edition Holiday Tin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55818910564676,"sku":null,"price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/FullSizeRender_a2c897b4-ea90-492b-b1b3-91526fc64a4d.jpg?v=1761747885"},{"product_id":"eleven-australia-colour-pop-volume-trio","title":"ELEVEN AUSTRALIA COLOUR POP VOLUME TRIO","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €46 but is worth €70 \u003c\/strong\u003e\u003cbr\u003e• 1 x I Want Body Volume Shampoo (300ml)\u003cbr\u003e• 1 x I Want Body Volume Conditioner (300ml)\u003c\/p\u003e\n\u003cp\u003eRECEIVE FREE:\u003cbr\u003e• 1 x \u003cspan data-olk-copy-source=\"MessageBody\"\u003eMiracle Leave in Treatment 125ml\u003c\/span\u003e\u003cbr\u003e• 1 x Red Limited Edition Holiday Tin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55863955456324,"sku":null,"price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/06E195D4-AB46-40CB-8360-95A6FDA48B51.png?v=1761748184"},{"product_id":"eleven-australia-colour-pop-blonde-trio","title":"ELEVEN AUSTRALIA COLOUR POP BLONDE TRIO","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €48 but is worth €72\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis set\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis perfect for those looking to hydrate the hair, add shine, and boosts blonde tones.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Keep My Colour Blonde Shampoo (300ml)\u003c\/li\u003e\n\u003cli\u003e1 x Keep My Colour Treatment Blonde (200ml Pouch)\u003c\/li\u003e\n\u003cli\u003e1 x Miracle Hair Treatment (125ml)\u003c\/li\u003e\n\u003cli\u003e1 x Yellow Limited Edition Holiday Tin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eEach trio comes in a beautiful, coloured reusable tin - the perfect festive treat for you or someone special to store your make-up, jewellery, or desk bits long after the holidays. Sustainability never looked so good.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEvery tin is totally reusable and recyclable, and each insert is made from recycled wastepaper pulp and is biodegradable - so you’re treating a loved one, or yourself (and the planet), to something good. Fun, sustainable, and oh-so giftable!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55864077156676,"sku":null,"price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/23F26B69-3138-4CA3-A2CA-780B3581D70C.png?v=1761750890"},{"product_id":"eleven-australia-colour-pop-repair-trio","title":"ELEVEN AUSTRALIA COLOUR POP REPAIR TRIO","description":"\u003cdiv data-product-description-content=\"\" class=\"overflow-hidden transition-all ease-in-out duration-300 relative\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €48 but is worth €72\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis set \u003cspan\u003eis perfect for those wanting to rebuild damaged hair \u0026amp; protect from heat styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis set contains: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Repair My Hair Nourishing Shampoo (300ml)\u003c\/li\u003e\n\u003cli\u003e1 x Repair My Hair Nourishing Conditioner (200ml)\u003c\/li\u003e\n\u003cli\u003e1 x Miracle Hair Mask (200ml)\u003c\/li\u003e\n\u003cli\u003e1 x Orange Limited Edition Holiday Tin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach trio comes in a beautiful, coloured reusable tin - the perfect festive treat for you or someone special to store your make-up, jewellery, or desk bits long after the holidays. Sustainability never looked so good.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEvery tin is totally reusable and recyclable, and each insert is made from recycled wastepaper pulp and is biodegradable - so you’re treating a loved one, or yourself (and the planet), to\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"h-24 gradient-to-t bg-gradient-to-t from-[#FFFFFF] absolute bottom-0 left-0 w-full\" data-product-description-fade=\"\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55864105402692,"sku":null,"price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/B230D988-69B8-45AD-AFD1-2DF40A5601AE.png?v=1761751081"},{"product_id":"kevin-murphy-illuminate-hydrate","title":"KEVIN MURPHY ILLUMINATE HYDRATE","description":"\u003cdiv data-product-description-content=\"\" class=\"overflow-hidden transition-all ease-in-out duration-300 relative\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €59 but is worth €88\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIndulge dry, brittle hair with our luxuriously hydrating collection. These rich formulas deliver lightweight moisture, detangle and smooth leaving hair silky soft, radiant and full of shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHYDRATE-ME.WASH Moisture delivery shampoo for natural and coloured hair 250 mL\u003c\/li\u003e\n\u003cli\u003eHYDRATE-ME.RINSE Moisture delivery system for natural and coloured hair 250 mL\u003c\/li\u003e\n\u003cli\u003eUN.TANGLED Detangling leave-in conditioner 150 mL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"h-24 gradient-to-t bg-gradient-to-t from-[#FFFFFF] absolute bottom-0 left-0 w-full\" data-product-description-fade=\"\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55864182899012,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/E3638B5C-FA74-4583-B012-42A871FC6B19.jpg?v=1761752979"},{"product_id":"kevin-murphy-blonde-bright","title":"KEVIN MURPHY BLONDE \u0026 BRIGHT","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €60 but is worth €89\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIlluminate your blonde and keep it glowing with care that enhances and tones. This set maintains vibrancy while delivering a luminous shimmer, so your blonde stays radiant, healthy and full of life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contains: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBLONDE.ANGEL.WASH-Colour enhancing shampoo for blonde hair 250ml\u003c\/li\u003e\n\u003cli\u003eBLONDE.ANGEl-Colour enhancing treatment for blonde hair 250ml\u003c\/li\u003e\n\u003cli\u003eSHIMMER.ME BLONDE Repairing shine treatment for blonde hair 100ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55864185160004,"sku":null,"price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/FullSizeRender_6e6ddb02-48e5-4a9e-80a9-6252c74c6e85.jpg?v=1761752960"},{"product_id":"kevin-murphy-va-va-volume","title":"KEVIN MURPHY VA-VA VOLUME","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €59 but is worth €88\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience the joy of full, bouncy hair with our volumising favourites. Our lightweight trio works together to boost body and build texture leaving fine, fragile hair looking instantly bigger and thicker.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eANGEL.WASH Restorative shampoo for fine, coloured hair 250 mL\u003c\/li\u003e\n\u003cli\u003eANGEL.RINSE Restorative conditioner for fine, coloured hair 250 mL\u003c\/li\u003e\n\u003cli\u003eANTI.GRAVITY Lotion for volumising and texturizing 150 mL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55864188567876,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/7363601E-E3DC-4F64-93F0-A75AB53D7088.jpg?v=1761753142"},{"product_id":"kevin-murphy-infinite-colour","title":"KEVIN MURPHY INFINITE COLOUR","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €70 but is worth €105\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet everlasting radiance with our range of colour-preserving products formulated to restore, strengthen and nourish coloured hair while extending vibrancy and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGiftset Contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eEverlasting.Colour Wash 250ml\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEverlasting.Colour\u003c\/span\u003e\u003cspan\u003e Rinse 250ml\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEverlasting.Colour\u003c\/span\u003e\u003cspan\u003e Leave-in Treatment150ml\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55864195121476,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/3CD805BD-E022-43A5-932E-8A52F5354792.jpg?v=1761753341"},{"product_id":"kevin-murphy-eternal-curls","title":"KEVIN MURPHY ETERNAL CURLS","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €70 but is worth €97\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePut the bounce back into your style with our curl-enhancing essentials. Define and perfect curly and wavy hair with our range of lightweight moisturisers that help nourish and treat hair as you style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGiftset Contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eKiller.Curls Wash 250ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eKiller.Curls\u003c\/span\u003e Rinse 250ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eKiller.Curls\u003c\/span\u003e Anti-frizz curl defining crème 200ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55864197677380,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/FullSizeRender_0963534b-e83a-4170-9713-4f619b69f5b4.jpg?v=1761753494"},{"product_id":"kevin-murphy-ready-set-repair","title":"KEVIN MURPHY READY, SET, REPAIR","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has an RRP of €70 but is worth €105\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReplenish and protect dry, damaged hair with our range of restorative products. This collection breathes new life into tired tresses leaving hair stronger, smoother and with a radiant shine\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGiftset Contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepair-Me.Wash Restorative, strengthening shampoo for dry and brittle hair 250 ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eRepair-Me.Rinse \u003c\/span\u003eRestorative, strengthening conditioner 250ml\u003c\/li\u003e\n\u003cli\u003eYoung.Again Immortelle enriched treatment oil 100ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55864199577924,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/FullSizeRender_bda74061-5983-415c-8297-0fdc3b2b4db5.jpg?v=1761753665"},{"product_id":"color-wow-smooth-slay-anti-frizz-set","title":"COLOR WOW SMOOTH - SLAY ANTI FRIZZ SET","description":"\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has a RRP of €65.00 but is worth €77.50. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ultimate trio for silky-smooth, frizz-free hair that lasts.\u003c\/p\u003e\n\u003cp\u003eSay goodbye to flyaways and hello to sleek, glossy locks with this powerhouse set!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStops frizz before it starts\u003c\/li\u003e\n\u003cli\u003eAdds mirror-like shine\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003eKit Includes\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eMoney Mist 150ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTravel Shampoo 75ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDream Coat 200ml\u003c\/span\u003e\u003c\/p\u003e","brand":"The House of Beauty Birr","offers":[{"title":"Default Title","offer_id":55864222155076,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/0017\/8803\/files\/F7E8526B-A3FE-4D2C-B4A1-31B2B9DBC5B1.jpg?v=1761753937"},{"product_id":"k18-future-faves-giftset","title":"K18 FUTURE FAVES GIFTSET","description":"\u003cdiv data-product-description-content=\"\" class=\"overflow-hidden transition-all ease-in-out duration-300 relative\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Giftset has a RRP of €54.00 but is worth €64.50\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eElevate your haircare routine with the K18 Future Faves Pack—a convenient trio of K18’s most renowned treatments, thoughtfully sized for travel and trial. 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Offer the gift of hair that shines, helps to free from hard water's dulling effects.   This exclusive professional Metal Detox gift set helps fight against the effects of hard water, preventing breakage and colour shift. Share the magic of 99% less hair breakage* and lasting, true-to-tone colour.  *High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShampoo Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Use weekly in alteration with your daily shampoo.  Step 2: Mask After shampooing, section your damp hair in two sections. Distribute evenly onto each section. Work through the hair from lengths to ends and detangle with your fingers. Leave in for 3-5 minutes. 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